I don’t want to toot my own horn but you’re looking at a Chivas Regal master blender here.
Let me explain.
I attended the Chivas Regal whisky blending class in The Park Tower Hotel Knightsbridge last week and my pal Steve and I joined 20 others (mostly men in suits) to experience the beauty of Chivas Regal and to learn how to create a blend to our own personal tastes. As far as I was concerned whisky was whisky but it turns out that’s definitely not true.
We started with a whisky sour cocktail in The Hyde Bar which was both picture perfect and delicious, then moved to another room to begin the blending.
The room was set up like a science lab (but without the lab coats and goggles thank God) ready for us all to begin to concoct out own personal blends. Phil from Chivas Regal spoke about the history of the brand and gave us tips on how to create the perfect blend while also mentioning our creations must contain all 5 types of whiskies in front of us (Grain, Lowland, Islay, Highland, and Speyside) and equal 250ml.
Horrendous. It blew my socks off and not in a good way.
Slightly better but no definite taste.
Take three. Running out of time. Shit. Add a little more Lowland and a little less Highland perhaps.
That’ll do. God, I need the toilet after all that whisky.
Name it and job done.
Ladies and gentlemen, I present to you Irn Bru #2. Named after the national drink of Scotland where Chivas Regal originates. Not much of a looker but a smooth blend I’m told and…
… a winner! Phil and Ciara from Chivas Regal went around the room tasting everyone’s blend keeping their p-p-p poker face, p-p-poker faces and giving prizes for the best name and the two best blends. Irn Bru #2 came second in the tasting category (maybe I should have called it Irn Bru #1) and I left with this beauty –
The Chivas Regal Gentlemen’s Lounge pop up at The Hyde Bar in the hotel is open until 21st June and it celebrates the 550th anniversary of the first batch of whisky ever produced. There’s a daily Chivas Regal Sour Hour from 6-7pm offering delicious whisky sour cocktails, a limited edition menu, shoe polishing services and cigars by Havana Cigar Exchange so get involved, there’s only a short time left.
I love pop ups. I think they’re such a great idea. And as they are only pop ups they create a sense of urgency making people drop by before it disappears and it’s also an opportunity to collaborate with a great like-minded brand and create awareness on both sides. Love.