I have a weekly Hotel Q&A series where I ask fellow travel bloggers about their hotel loves, loathes, experiences and preferences, and one of the questions asked is which hotel is consistently great at social media. There’s been a variety of answers from Four Seasons and Yotel to smaller properties such as Cornwall’s Watergate Bay and Andersen Hotel in Copenhagen, but for me, the hotel that is consistently great at social media is Kimpton, the US based boutique hotel chain. And it’s because of their great social media that I am writing this post.
I’ve never stayed at a Kimpton property and until a year or so ago I’d never heard of the chain, but they kept popping up on my Twitter and after a while I began to take notice.
And let me tell you, they are awesome.
They’re awesome because their tweets have made me NEED to stay with them. They’ve made me want to get back into the hotel industry, and they’re doing exactly what I would do if I had my own hotel. The social media content varies from corporate news to guest retweets and it gives an insight into how creative and welcoming the brand is. It also shows the love guests have for the chain as well as the personality of the individual hotels, and if Kimpton was a person I’d want to be its friend.
I’ve selected a number of my favourite Kimpton tweets and ones that have made me want to visit the hotels. They tweet about things that matter, things that people care about and want to see.
And if these are what I think they are, my personal favourite…
Kimpton has completely reignited my love for the industry and just as I’d love to meet the creative minds behind Guinness and their ads, I’d love to meet and learn from the minds behind Kimpton because they get me and they get hotels. I left the hotel industry after many years of working in it thinking I’d never go back. But if I ever was to it would be to work for Kimpton because I am constantly wowed by their smart, creative, welcoming hospitality and every time I see a tweet of theirs it makes me want to travel to the States and stay with them even more. The creative side of hotels and how to surprise guests and make their stay all the more enjoyable is where my interests lie and Kimpton reigns supreme at it.