Twitter is a great way to find out about things you have an interest in and keep an eye on what’s trending, and it was through Twitter (and Laura) I found out about The Juicery at The Bloomsbury Hotel.
I love the idea of having a standalone juice bar in a hotel as a business in itself with its own product and objectives rather than just an extension of what the hotel can do in-house to make extra money. It brings something new to the building and encourages guests to stay in rather than go out.
I originally opted for Ambrose but was told they had run out of raspberries so went for Melrose instead in the hope of being rehydrated as the menu suggested I would be. It was quite milky with not a whole lot of taste but I finished it safe in the knowledge my insides were happy and I actually quite enjoyed it.
Laura had London Greens which was VERY green and full of enough goodness to last you a month. I tend to prefer berry based juices rather than a mix of vegetables and fruit ones but she finished it off and felt recovered and hydrated as a result. Win.
We sat in the hotel lobby next to The Juicery alcove and chatted to the lady making our drinks about the machine they used and what the most popular juices are. The lobby has an air of expensive elegance about it mixed with old Hollywood glamour. The furniture and antiques all have hints of gold and the background music reminded me of Tony Bennett and Frank Sinatra. It felt like we had been transported from 2014 England to 1940s America and were in a place capable of inspiring the greats.
The signature juices and blends are quite pricey at £6.50 for a medium juice and £8.50 for a large, but when the service and ambiance are added in it doesn’t seem so bad.
A juice bar is exactly what is needed in a hotel after a boozey night in the city to replenish some goodness lost from your system. It’s also perfect post-workout, catching up with friends or to ensure a great start to the day. It’s such a simple idea and with health being so high on everyone’s agenda I wonder why more hotels haven’t jumped on board.